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Subscription Trap — What It Means & How to Use It

📖 What It Means

A subscription trap (also called a "roach motel" dark pattern) is a business practice where signing up for a service is made simple and quick, but cancelling is intentionally difficult, confusing, or time-consuming. Examples include hiding cancel buttons, requiring phone calls when signup was online, routing through multiple retention screens, and guilting users out of cancelling. The FTC Click-to-Cancel Rule directly addresses subscription traps.

✅ Key Points

1One-click signup + 10-step cancellation = subscription trap
2FTC Click-to-Cancel Rule makes this illegal
3Document the cancellation process with screenshots and timestamps
4Companies penalized: Noom ($62M), ABCmouse ($10M), BetterHelp ($7.8M)
5If you cannot cancel online, cite the FTC rule and file a complaint

💡 How to Use This

If you're stuck in a subscription trap, take screenshots of every step, note the time it takes, and use our dispute templates. Cite the FTC Click-to-Cancel Rule and threaten an FTC complaint.

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⚖️ Legal Citation

FTC Click-to-Cancel Rule (2024)

Use this citation in your dispute letters for legal weight.

🔗 Related Terms

Dark Patterns (Deceptive Design)

User interface designs that trick users into unintended actions like subscribing or preventing cancellation.

FTC Click-to-Cancel Rule

Federal regulation requiring businesses to make cancellation as easy as signing up.

Negative Option Marketing

Marketing approach where silence or inaction is treated as agreement to be charged.

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